Kick-off SmartCulture

SmartCulture Kick-off

Unlocking the treasures of our cultural heritage for a wide audience by using inspiring new digital media – That is core to the international project SmartCulture, which was launched in Lille on 7th and 8th January, 2013. The project, supported by the European Commission, started the 1st of December 2012 and will last three years. It will analyse, stimulate and promote pioneering and engaging digital experiences, transforming passive audiences of cultural heritage into active practitioners of culture.


The increasing demand from cultural heritage organizations for innovative digital applications generates unique opportunities for cultural and creative companies. Cultural institutions already use state-of-the-art digital media technology to change the way audiences engage with heritage objects and experiences, such as surface computing, 3D interactivity and on-demand printing of 2-D and 3-D images of collections. It is undeniable that digital technologies are transforming the way the cultural heritage sector operates and interacts with its public. The digitization process in the cultural sector will create new markets and new audiences worldwide, widening the promotional, educational and commercial opportunities for museums, libraries and archive organizations.

Stimulate and explore

Over the next three years SmartCulture will stimulate the collaboration between ICT enterprises, creative and cultural organizations and research institutes across Europe, building a new network of organizations, which are specialized in the application of digital media to cultural heritage. These organizations will explore new opportunities and innovative ways of interactively connecting a broad audience to creative content. Identifying, analysing and promoting key technological research and innovation in relation to the cultural sector will empower cultural organizations, such as museums and libraries, to innovate.

Project partners

The project partners are: EuraTechnologies (France) – Lead Partner; Asociación Madrid Plataforma Audiovisual (Spain); Asociacion Cluster del Sector Audiovisual de Euskadi-Euskadiko ikustentzunezko Klusterra (Spain); University of Birmingham (United Kingdom); Comune di Siena (Italy); Libera Universita di Lingue e Comunicazione IULM (Italy); Sofia Development Association (Bulgaria); Sofiiski Universitet Sveti Kliment Ohridski (Bulgaria); Aarhus Universitet (Denmark); Meaning Making Experience (Denmark); Region Midtjylland (Denmark); Gemeente Eindhoven (The Netherlands); Capital D – Design Coöperatie Brainport U.A. (The Netherlands).